Our Mission
To level the playing field for hard-working West Texans. After a wreck, the insurance company has adjusters, data and lawyers working to pay you as little as possible. You deserve a team that lives in West Texas, has tried more than 500 jury trials, and doesn’t back down from a fight. Our job is simple: protect Lubbock families and put the most money possible back in your pocket, not theirs.
Who We Are
Free Consultation – No Fee Unless We Win
Keith & Lorfing is a West Texas trial firm. Our attorneys have tried more than 500 jury trials and bring more than 150 years of combined experience.
What that means for your case: it’s handled right here in Lubbock. Partner David Sloan manages every personal injury case the firm takes in the Lubbock area, and he brings more than 30 years of courtroom experience. Behind him is a team of former prosecutors and retired FBI agents, people who spent their careers building cases from evidence. That’s the same work it takes to prove what an insurance company owes you. We serve all of Lubbock County, from Wolforth to Idalou and Slaton to New Deal.
Why We Do What We Do
Our attorneys grew up understanding the value of hard work. Our roots trace back to the same farming communities, oil fields, and small towns that many of our clients call home.
We’ve deliberately chosen to represent Lubbock’s working families—not corporations or the privileged few. We stand with Texas Tech staff, healthcare workers from UMC and Covenant, and the countless small business employees who make the Hub City thrive.
“When insurance companies try to shortchange Lubbock residents, we step in. Our mission is straightforward—level the playing field for our neighbors.” — Russell Lorfing
How Our Lubbock Personal njury Lawyers Can Help
As your personal injury law firm in Lubbock, Keith & Lorfing stands by your side from the first phone call to the final check. We go after lost wages, medical bills and property damage, and we account for what the injury has cost you and your family emotionally.
Here’s what most people don’t realize: the insurance company often starts building its side of the case within days of the wreck. Adjusters gather records and push for recorded statements while you’re still trying to get to the doctor. These cases don’t look like they’re moving fast, but underneath, the other side is working the whole time. Three things to do early:
- Don’t wait. Every week you put off calling a lawyer is a week the insurer spends building its case and you don’t.
- Don’t get rid of anything. Keep photos, texts, receipts, medical paperwork and the damaged property. Evidence you preserve is leverage. Evidence that disappears only helps the other side.
- Don’t talk to the adjuster alone. Let us handle that conversation, and get any offer in writing. Never rely on a verbal promise.
When the offer comes, remember that the insurer’s number isn’t carved in stone. It’s built on assumptions, and our job is to challenge them.
Recovering Lost Wages
Whether you work at Texas Tech, a local hospital, or any Lubbock business, an injury can halt your income and create immediate financial hardship. We document every dollar lost and fight for what you deserve.
We focus on securing compensation that covers both immediate lost wages and future earning capacity, allowing you to concentrate on recovery rather than financial stress.
Help with Medical Bills in Lubbock
Lubbock’s healthcare facilities provide excellent care, but costs add up quickly. The Texas Department of Insurance reports severe injury costs can exceed $100,000 in just the first year.
Filing a personal injury lawsuit could help cover these costs. Keith & Lorfing will help you by working with healthcare providers and negotiating with insurance companies. We ensure that you receive the necessary treatment without the stress of mounting medical debt.
Property Damage Lubbock
If your property, such as your vehicle, was damaged in the accident, we can assist in recovering the repair or replacement costs. Our attorneys handle all aspects of your property damage claim, ensuring fair and prompt reimbursement to restore your property to its pre-accident condition.
Emotional Recovery
The emotional and psychological impact of an injury can be profound. We seek damages for pain and suffering, emotional distress, and any loss of enjoyment of life. Our compassionate approach ensures that your emotional well-being is prioritized and that you receive the support you need during this challenging time.
Critical First Steps After a Lubbock Accident
After an injury in Lubbock, taking the right actions immediately can significantly impact your case:
| Action | Why It Matters | Potential Impact |
|---|---|---|
| Seek Medical Treatment | Creates documentation of injuries | Strengthens your claim and ensures proper care |
| Avoid Social Media | Insurance adjusters monitor accounts | Prevents statements that could undermine your claim |
| Reject Initial Insurance Offers | Initial offers are typically too low | Our clients often receive 3-5x the initial offer |
| Watch Your Statements | Recorded statements can hurt your case | Preserves your legal position |
| Hire a Local Attorney | Knowledge of local courts matters | Local representatives secure better outcomes on average |
Call (325) 480-8100 for a Free Consultation
Schedule a Free Consultation Today
Time is of the Essence
Texas law gives you just two years to file injury claims under the Texas Civil Practice and Remedies Code § 16.003. This deadline is strictly enforced in Lubbock County courts.
Personal injury cases require prompt action – surveillance footage gets erased, evidence at accident scenes fades, and witnesses relocate. Our team moves quickly to preserve crucial evidence that builds winning cases.
Our experienced lawyers will act promptly to build a strong case and secure the compensation you deserve. Time is of the essence, so reach out for a free consultation today.
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We Will Gather All the Evidence
Gathering evidence quickly after a personal injury is essential for constructing a robust personal injury case. Here are some of the core pieces of evidence you will need:
- Police documentation provides an official account of the accident and is valuable for establishing fault. Ensure you obtain a copy of any reports filed.
- Medical records detail your injuries and treatment, proving the extent and impact of your injuries. Keep all medical bills, prescriptions, and doctor’s notes.
- Eyewitness statements can support your version of events. Collect contact information from any witnesses for future reference.
- Photo/video evidence of the accident scene, your injuries, and any property damage provide powerful visual evidence to support your claim.
Collecting this evidence can be overwhelming, especially when you’re focused on healing. Our team will handle the cumbersome task of collecting and organizing evidence, allowing you to concentrate on getting better. We’ll ensure every detail is meticulously documented to build a compelling case on your behalf.
What Can I Expect to Pay?
We understand financial concerns are significant for personal injury victims. Medical bills and lost wages can create immense stress, making legal fees daunting.
That’s why we operate on a contingency fee basis—you don’t pay unless we recover money for you. There are no upfront costs, hidden fees, or expenses unless we win. Everyone deserves quality legal representation, regardless of their financial situation.
Why Choose Us Over Other Lubbock Personal Injury Lawyers?
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Local Experience
Our attorneys have worked hundreds of cases in Lubbock County, building relationships with local judges and understanding which arguments work best in our community’s courts.
Expert Team
Our firm deliberately hires attorneys and staff who understand our region’s unique culture. Our local knowledge gives us an edge that out-of-town firms simply can’t match.
Resources for Tough Cases
With our established offices and team, we have the resources to take on major corporations, insurance companies, and their teams of lawyers—without being intimidated.
Convenient Access
Our Lubbock office provides easy access for clients throughout the city and surrounding communities.
Responsive Communication
We value straightforward communication. Our team provides prompt updates and returns calls quickly because we understand the stress you’re under.
Contact us today for a free consultation and experience the exceptional care and dedication that Keith & Lorfing brings to every case.
At Keith & Lorfing, we provide guidance for a range of personal injury cases, including:
- Bus accidents. Passengers or pedestrians injured in a bus collision may pursue compensation.
- Car collisions.
According to data from the Texas Department of Transportation, Lubbock County experiences thousands of traffic crashes each year. The Lubbock Police Department reported responding to more than 48,000 crashes over a recent four-year period, demonstrating the significant scale of this issue in our community.
As of January 2024, the Lubbock Police Department implemented new procedures for handling minor accidents. Officers now only respond to crashes involving injuries, death, hit-and-runs, or other specific circumstances. For minor accidents without injuries, drivers are required to exchange information and file a CR-2 form (Blue Form).
This policy change makes it even more important to have knowledgeable legal representation after an accident. Our firm can guide you through the proper documentation process, help determine fault beyond the “contributing factors” noted in police reports, and ensure your rights are protected when dealing with insurance companies.
- Construction accidents. Construction workers can be seriously injured or killed if the worksite is unsafe or if others are negligent or reckless when operating machinery and equipment.
- Criminal conduct. Persons engaged in criminal activity who cause injury to another individual may be liable for damages.
- Dog attacks. Individuals can pursue claims against dog owners whose pet bites or attacks them.
- Drownings. Property owners may be held responsible for drownings if they were negligent in addressing hazards near pools, hot tubs, or other bodies of water.
- Motorcycle accidents. Motorcyclists often suffer severe injuries in collisions because they are not protected by a structure like occupants in passenger vehicles are. Pursuing compensation can help cover extensive medical bills and lost wages.
- Pedestrian accidents. People walking, jogging, or even standing near roads can be involved in a devastating accident if motorists are not paying attention when operating their vehicles.
- Slip and fall accidents. A person may have a premises liability claim if they are injured because a property owner did not repair a dangerous condition on their property.
- Trucking accidents. Collisions with semi-trucks can result in serious injury or death. These are often complicated matters because several parties could be liable.
- Worksite accidents. These include accidents occurring on oil rigs, refineries, pipelines, and other similar locations.
- Wrongful death. A claim may arise if someone’s negligence or reckless actions cause another person’s death.
Speak to a Personal Injury Lawyer in Lubbock Right Now!
If you have been injured in an accident, discuss your case with our team. We can help you through the process of filing a claim or lawsuit to pursue compensation.
To meet with our personal injury lawyer at our Lubbock office, please contact us at (325) 308-6960.
We’re Ready to Protect You
Cases We Specialize In
Why Clients Like Us
01
Experience
Over 150 years of combined experience and more than 500 jury trials. Our team includes former federal prosecutors, a retired federal judge and retired FBI agents, among them Keith Quigley, who spent 27 years as an FBI special agent in Lubbock. Big-city resumes, all working right here in West Texas.
02
Location
We have offices located in Lubbock, Midland, Abilene, and San Angelo to better serve the needs of our West Texas communities
03
Flexibility
Meet with us in person or work with us virtually. The choice is yours.
04
People
Our attorneys and staff include former prosecutors, a retired federal judge and former federal agents. Go ahead: compare our resumes to any other firm in West Texas.
05
Size
We have multiple attorneys on our team and the resources to help maintain a high level of quality and client satisfaction.
06
Speed
Our phones are answered 24/7, and we use modern technology to manage cases and keep you updated. Speed matters, because evidence fades and deadlines run.
07
Budgets
We offer payment plans and various representation tiers to ensure your goals and legal strategy remain cost-effective.
08
Approach
Our approach is designed to produce great results for your case and to maximize your chances of securing a favorable plea deal or winning at trial.
Don’t Take Our Word For It
At Keith & Lorfing, we love to win, and we love to win BIG. It’s an obsession. It comes from a genuine desire to help our clients, but hey, the trophies aren’t bad either.
Anybody can buy a billboard. Awards are different: Russell Lorfing has been selected to a Super Lawyers list, and the firm’s other recognitions are shown below.
What Our Clients are Saying
Russell was able to get me cleared of my charges through his expansive knowledge of both sides of the prosecuting and defensive sides of the law.
I found him to be well prepared for every hearing, big or small; a competent and skilled litigator, comfortable in the courtroom.
If you are in trouble or know anyone in trouble don't go look for anyone else you honestly need to hire Russell Lorfing you will not regret it.
Our Streamlined Process
Faster Simpler Easier
With access to your very own legal team, a network of medical professionals, and clear direction on how to maximize your recovery, we take the pain and hassle out of the equation.
Step 1
Meet with our Legal Team – it’s free!Step 2
Seek Medical treatment – we’ll help.Step 3
Follow the checklist in your client portal.Step 4
We’ll Make ‘Em Pay!Step 5
Cash your check.
Personal Injury
Why You Should Hire Us?
We Know West Texas
The Best it The West
Flexible Payment Plans
Faster Simpler Easier
No Win,
No Fee
Need More of a Reason to Hire Us?
Ask Russell a Question
At No Cost To You!
We’re committed to being the best in the West! Proudly serving clients throughout Abilene, Lubbock, San Angelo, Midland & all of West Texas.












