Why We’re Different
Over 500 Trials
Over 150 Years of Combined Experience
Voted Best Lawyers in Abilene for 2023 & 2024
Multiple offices throughout West Texas
Multiple Attorneys on Staff Previously Served as State & Federal Prosecutors
Personalized Approach to Handling Cases
Our Mission
To level the playing field for hard-working West Texans. Every case we take, every insurance company we go up against, every fight we pick — it all comes back to one thing: getting the money you’re owed into your pocket, not theirs.
Who We Are
Free Consultation – Affordable Services
Keith & Lorfing is one of the most trial-tested law firms in West Texas. With more than 500 jury trials and 75+ years of combined experience, we don’t just talk about fighting — we’ve done it inside actual courtrooms, hundreds of times.
Our team includes former federal prosecutors and attorneys who have clerked at the highest courts in Texas. We could have worked anywhere in the country. We chose to come back to West Texas.
We are best known for one thing: winning.
Why We Do What We Do
Everything we do — every decision we make, every client we take, every case we file — comes from one place: our desire to level the playing field for working-class West Texans.
Our attorneys come from humble beginnings. Our fathers and grandfathers were farmers, mechanics, laborers, firefighters, and enlisted military. We haven’t forgotten where we come from.
We advocate for people like us — hard-working, family-oriented West Texans who want to give their kids a better life. When a multi-million dollar insurance company tries to deny or undervalue your claim, we step in and fight back. The mission doesn’t change.
Midland Personal Injury Lawyer
If you’ve been hurt through no fault of your own, the financial pressure hits fast. Medical bills pile up. You’re missing work. And the insurance company on the other side is already building their case against you.
You shouldn’t have to absorb those costs. But knowing that and actually recovering compensation are two different things — and that gap is exactly where we work.
Midland’s roads are becoming more dangerous
Injury crashes in Midland rose 9% in a single year — from 874 in 2022 to 959 in 2023, according to TxDOT crash records. The highest-risk corridors run along Loop 250, Wadley Avenue, and Andrews Highway, where heavy traffic and commercial vehicle activity create the conditions for serious accidents.
When one of those crashes involves you, the clock starts immediately.
Two things you need to know about Texas law before you file a claim
The deadline is real. Texas Civil Practice & Remedies Code § 16.003 gives most personal injury victims two years from the date of the accident to file a claim. Miss that window and you permanently lose the right to recover — regardless of how strong your case is.
Comparative fault is a tool insurance companies use against you. Texas follows a modified comparative fault rule under Texas CPRC § 33.001. If you’re found more than 50% responsible for the accident, you recover nothing. Adjusters know this, and they’ll push that percentage as high as they can. Our job is to push back.
Hypothetical scenario: A driver turning left at a Midland intersection is struck by someone who ran a yellow light. The at-fault driver’s insurer argues the turning driver should have waited, placing 35% of the fault on them. Under Texas law, that 35% share reduces recovery by 35% — but doesn’t eliminate it. The danger: the adjuster argues it should be 52%. At that point, the victim recovers nothing. An experienced trial lawyer holds that number down. That’s not a small distinction — it’s the difference between a check and nothing.
Before you hire a personal injury lawyer in Midland, do your homework
There are firms spending millions of dollars trying to look local in West Texas when they’re really operating out of Dallas, Houston, or Austin. Before you sign with anyone, go to their website. Find out where the attorneys actually live and work. Find out how many cases they’ve taken before a jury — not just settled.
At Keith & Lorfing, our Midland office is staffed by attorneys who live and work in this community. Our team carries 75+ years of combined experience and more than 500 jury trials. Insurance companies respond differently when they know the attorney across from them has actually tried cases. That reputation changes what they put on the table.
What to check before you hire | Keith & Lorfing | Billboard firms |
|---|---|---|
Main office location | Lubbock, Midland, Abilene, San Angelo | Often Dallas, Houston, or Austin |
Trial record | 500+ jury trials | Primarily settlement-focused |
Team background | Former federal prosecutors, high court clerks | Varies |
Free consultation | Yes | Usually yes |
Contingency fee | Yes — no win, no fee | Usually yes |
Call us at 325-480-8100 or contact us online — your first conversation is free.
Keith & Lorfing: Your Midland Personal Injury Lawyers
The Keith & Lorfing law firm stands as one of the premier litigation firms in West Texas. Our attorneys have dedicated decades to fighting for justice within the courtroom. Renowned for our exceptional litigation skills, trial capabilities, and practical approach, we resolve cases both effectively and efficiently.
With a strong reputation and proven track record in personal injury law, you can trust that our firm possesses the expertise and resources necessary to safeguard your legal rights during life’s unexpected challenges.
How Our Midland
Personal Injury Law Firm Can Help
Our personal injury lawyers in Midland specialize in cases involving physical or psychological harm to individuals. They handle claims related to car accidents, medical malpractice, wrongful death, slip-and-fall incidents, and many other situations where injuries are caused by negligence.
We assist injured individuals in obtaining financial compensation for their losses. Our team is well-versed in insurance law and can effectively represent clients in court if their case goes to trial. The primary goal of our Midland personal injury attorneys is to ensure that victims receive fair treatment and just compensation for any damages resulting from their injuries.
Several benefits of hiring our personal injury lawyer in Midland, TX, include:
- Offer expert advice and guidance on building a strong case for your claim
- Assist you in understanding and navigating the complexities of the legal system
- Possess extensive knowledge of Texas laws and regulations, minimizing the risk of errors or missteps in your legal process
- Ensure that all critical evidence is thoroughly reviewed and included to enhance your chances of success
- Provide accurate estimates of potential compensation based on their experience with similar cases
- Represent you in court if necessary, ensuring that all negotiations are conducted fairly and effectively
Compensation in Personal Injury Claims: What We Can Help You Recover
Our firm is dedicated to securing a fair and just settlement for your personal injury case through rigorous negotiations. If a settlement cannot be reached, we are fully prepared to take your case to trial to ensure you receive the compensation you deserve.
Compensation in personal injury cases may include:
- Medical expenses, both past and future
- Lost wages or income due to the injury
- Pain and suffering endured
- Emotional distress caused by the incident
- Out-of-pocket costs associated with your injuries
- Damage to your property
- Any other related expenses or losses
For an adept personal injury attorney in Midland County, trust Keith & Lorfing. You can call us today at (325) 308-6960 or reach us online.
Personal Injury Law in Texas
Lawsuits are designed to pay someone back for the expenses related to their injuries. For instance, you can be compensated for your medical bills or any property damage related to your accident. If your injury forced you to miss work, a civil case can reimburse your lost wages. When an injury forces you to miss out on a career opportunity, you could even receive payback for your lost potential income.
The court can also reward a plaintiff, the person filing the lawsuit, “non-economic” damages. If your injury caused you undue pain and suffering, you could receive extra money. The worse your pain and the longer it lasted, the more money you could get.
Texas operates under a “comparative negligence” model. This means that if the court believes you were somehow responsible for your own injuries, you could receive less compensation in a lawsuit. Allow our team to present your entire story to the court. We may be able to prove that the damages were not your fault, helping you keep all of your deserved reimbursement.
Key First Steps For Accident Victims
Here are the steps to take after being involved in a personal injury accident in Midland, Texas:
- Seek Immediate Medical Attention: Prioritize your health by getting a thorough medical examination.
- Report the Accident: Inform the relevant authorities and obtain a copy of the official report.
- Document the Scene: Take photographs of the accident scene, your injuries, and any property damage.
- Collect Witness Information: Gather contact details and statements from any witnesses.
- Notify Your Insurance Company: Inform your insurance provider about the accident promptly.
- Keep Detailed Records: Maintain a file with all relevant documents, including medical records, police reports, and receipts.
- Limit Communication: Be cautious when discussing the accident, especially with the other party’s insurance company.
- Consult a Personal Injury Attorney: Seek legal advice from a qualified personal injury lawyer in Midland.
- Follow Medical Advice: Adhere to your treatment plan and attend all follow-up appointments.
- Monitor Your Recovery: Keep track of your recovery progress and any ongoing impacts on your daily life.
Our Contingency Fee Guarantee
At Keith & Lorfing, we offer a contingency fee arrangement for our personal injury cases, which provides significant benefits for our clients.
Under a contingency fee arrangement, our fee is a percentage of the compensation we recover for you. This means that if we do not win your case, you owe us nothing for our services.
- No Upfront Costs: You do not have to worry about paying legal fees out of pocket, which can be a significant burden, especially when facing medical bills and lost income.
- Aligned Interests: Our success is directly tied to your success. We are motivated to secure the maximum possible compensation for you because our payment depends on it.
- Access to Justice: Everyone can afford high-quality legal representation, regardless of their financial situation. This ensures that your rights are protected without adding financial stress.
- Risk-Free Legal Representation: You only pay if we win your case, removing the risk of incurring legal expenses without receiving compensation.
- Focus on Recovery: You can concentrate on your recovery and well-being while we handle the legal complexities of your case.
Your Filing Deadline
You have a typical two-year window to file a lawsuit seeking compensation for your damages, according to the Texas personal injury statute of limitations. If you do not file within this period, you typically lose the right to pursue legal action, regardless of the severity of your injuries.
Certain circumstances can extend or shorten this timeframe. For instance, if the injured party is a minor, the statute of limitations may be tolled, or paused, until the minor reaches the age of 18. Additionally, if the injury was not immediately discoverable, the statute of limitations may begin from the date the injury was discovered or should have been discovered with reasonable diligence.
Key Evidence to Build Your Case
Here is a list of essential evidence that can strengthen your personal injury case:
- Medical Documentation: Detailed records of all medical treatments, diagnoses, and prescriptions related to your injury.
- Accident Reports: Official reports from police or other authorities documenting the incident.
- Photographic Evidence: Photos of the accident scene, your injuries, and any property damage.
- Witness Information: Contact details and statements from individuals who witnessed the accident.
- Insurance Correspondence: Communications with insurance companies, including claims filed and responses received.
- Employment Records: Proof of lost wages, work absences, and the impact on your earning capacity.
- Receipts and Bills: Documentation of all expenses incurred due to the injury, such as medical bills, repair costs, and other related expenditures.
- Personal Journal: A diary detailing how the injury has affected your daily life, including pain levels and emotional impact.
Collecting and organizing this evidence can be daunting. At Keith & Lorfing, we can handle the hard work of gathering and compiling all necessary documentation to build a robust case for you. This allows you or your loved one to rest and heal.
Why Choose Us Over Other Midland Personal Injury Lawyers?
- Flexible Client Meetings: Whether you prefer to meet in person or remotely, we offer flexible arrangements to suit your needs. The choice is entirely yours.
- Extensive Experience: Our legal team boasts over 150 years of combined experience, enabling us to tackle a broad spectrum of complex cases with confidence and expertise.
- No Upfront Costs: We cover all expenses related to your case out of our own pocket. If we don’t win, you don’t owe us a penny.
- Convenient Locations: To better serve our West Texas communities, we have offices in Lubbock, Midland, Abilene, and San Angelo, ensuring you can access our services wherever you are.
- Highly Qualified Team: We pride ourselves on employing only the most experienced and credentialed attorneys and staff. Compare our resumes and credentials to any other firm in West Texas, and you’ll see the difference.
- Robust Resources: With multiple attorneys and ample resources, we maintain a high standard of quality and client satisfaction across all cases.
- Rapid Response: Utilizing modern business best practices, we ensure fast turnaround and response times, which is essential in time-sensitive legal situations.
- Effective Legal Approach: Our strategic approach is designed to achieve outstanding results for your case, maximizing your chances of securing a favorable plea deal or winning at trial.
Other Locations We Serve
As expert West Texas personal injury lawyers, our team handles complex personal injury matters across West Texas, including but not limited to:
Speak to a Midland Injury Attorney Today!
The Midland team at Keith & Lorfing is here and equipped to help clients achieve the best possible case results. Our firm is dedicated to providing our clients with superior legal services, and we put our clients’ needs and best interests first. We are also known for being:
- Extremely qualified. In addition to having a former prosecutor on our team, our attorneys have handled over a thousand cases and have a 5-star rating on Avvo & Google.
- Attentive to clients and details. Each client and case is unique, which is why we develop individualized defense strategies for each client. We also listen to your individual needs and goals to better understand how to help you, and our attorneys are always available to talk with you about your case or any concerns you may have.
- Respected professionals. Our clients and peers alike recognize that we always demonstrate a high level of professionalism as we are always well prepared for trials and negotiations.
- Texas-tough.
Telephone us at (325) 308-6960 or touch base with us online to get started today. We are available 24/7.
We’re Ready to Protect You
Cases We Specialize In
Why Clients Like Us
01
Experience
Our attorneys carry 75+ years of combined experience and have taken more than 500 cases before a jury. We’ve gone up against major insurance carriers and know how they build their defense. We handle everything from rear-end collisions on Loop 250 to catastrophic injury cases across the Permian Basin.
02
Location
Our offices are in Lubbock, Midland, Abilene, and San Angelo and our attorneys actually live and work here. We’re not pretending to be local.
03
Flexibility
We meet clients in person or virtually, whichever works for you. If you’re recovering from an injury and can’t travel, we’ll come to you.
04
People
Our team includes former federal prosecutors and attorneys who have clerked at the highest courts in Texas. Big-city credentials. West Texas roots. Go ahead — compare our resumes to any other firm in the region.
05
Size
With multiple attorneys and supporting staff, no case falls through the cracks. You won’t be passed off to a paralegal when things get complicated.
06
Speed
In personal injury cases, evidence disappears fast. We move immediately to document the accident scene, preserve witness statements, and secure medical records — before the other side has a chance to shape the story.
07
Budgets
We work on a contingency basis, which means you pay nothing unless we win. We also offer payment plans so legal help is never out of reach for working-class West Texans.
08
Approach
We prepare every case as if it’s going before a jury — because sometimes it is. Insurance companies know our track record in the courtroom, and that reputation changes what they’re willing to offer.
Don’t Take Our Word For It
At Keith & Lorfing, we love to win and we love to win BIG. It’s an obsession. Our motivation to win no matter what stems from our genuine desire to help our clients – but hey, the trophies aren’t bad either. We’ve been nationally recognized and acknowledged by our peers around the State. We’ve been featured in local and national publications – all for doing what we do best – fighting on behalf of you.
What Our Clients are Saying
Our Streamlined Process
Faster Simpler Easier
With access to your very own legal team, a network of medical professionals, and clear direction on how to maximize your recovery, we take the pain and hassle out of the equation.
Step 1
Meet with our Legal Team – it’s free!
Step 2
Seek Medical treatment – we’ll help.
Step 3
Follow the checklist in your client portal.
Step 4
We’ll Make ‘Em Pay!
Step 5
Cash your check.
Personal Injury
Why You Should Hire Us?
We Know West Texas
The Best it The West
Flexible Payment Plans
Faster Simpler Easier
No Win,
No Fee
Need More of a Reason to Hire Us?
Ask Russell a Question
At No Cost To You!
We’re committed to being the best in the West! Proudly serving clients throughout Abilene, Lubbock, San Angelo, Midland & all of West Texas.